Box of 48 Who Gives a Crap recycled toilet paper with seven rolls wrapped in colourful packaging sitting on top.

Graphic with blue background showing a toilet paper roll and purple wave Who Gives A Crap packaging. Text reads: “48 Super long rolls = 96 Regular Rolls.” Small text at the bottom says: “Based on a review of supermarket products in July 2025”

Woman holds handful of colourful Who Gives a Crap recycled toilet paper rolls

Soft and scrunchable toilet paper roll held with hands

Walking woman carries containers of water on head and hip and smiles. Image by WaterAid (Abhijit). Who Gives A Crap donated 50% of profits to clean water & sanitation non-profits.

Woman collecting box of Who Gives a Crap toilet paper from front porch of home smiles as she opens box

A medium box of Who Gives A Crap 100% Recycled Toilet Paper with colourful wrappers - eco-friendly, biodegradable and sustainable toilet paper

Super long

100% Recycled Toilet Paper

Our eco-friendliest rolls – soft and scrunchable super long rolls.

24 rolls £28.00

Best value

48 rolls £44.00

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£0.20 / 100 sheets

How we stack up on price

	Material	Cost per 100/ sheets*
Who Gives A Crap	Recycled Paper	£0.23*
Naked Paper	Recycled	£0.25**
Cheeky Panda	Bamboo	£0.29**
Bumboo	Bumboo	£0.31**
Cushelle	Made from Trees	£0.31***
Andrex	Made from Trees	£0.35***
Serious Tissues	Recycled Paper	£0.38**

*Price for 48 box of Recycled Toilet Paper
**Competitor price comparison with 48 or 45 Box
***Competitor prices from August 2025 Top 150 SKUs Review

£0.23 / 100 sheets

How we stack up on price

	Material	Cost per 100/ sheets*
Who Gives A Crap	Recycled Paper	£0.23*
Naked Paper	Recycled	£0.25**
Cheeky Panda	Bamboo	£0.29**
Bumboo	Bumboo	£0.31**
Cushelle	Made from Trees	£0.31***
Andrex	Made from Trees	£0.35***
Serious Tissues	Recycled Paper	£0.38**

*Price for 48 box of Recycled Toilet Paper
**Competitor price comparison with 48 or 45 Box
***Competitor prices from August 2025 Top 150 SKUs Review

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100% Recycled Toilet Paper

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£44.00

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About the product

Details

Super long rolls; 400 sheets
Super comfy 3 ply
10cm x 10cm sized sheets
100% recycled paper (no virgin trees used!)
Biodegradable and plays well with most septic tanks

Why recycled?

Every day, over 1 million trees are cut down to make traditional toilet paper. Such a waste! Cutting down trees just for TP is a total no-no for us. That’s why these rolls are made using 100% recycled materials. Helping to reduce deforestation by wiping your bum is what we’d call a yes-yes.

How does it feel?

Our toilet paper might feel a bit different since, well, it is a bit different. Most mainstream, blanket-like toilet paper comes from destroying virgin trees — and we won’t stand for that. Instead, we’ll sit down to enjoy all the good we’re doing just by using the loo.

2 x longer than a regular roll*

100% recycled

B Corp™ Certified for Environmental Impact

*Based on a review of supermarket products in July 2025

50% of profits donated

We donate 50% of profits to clean water and sanitation non-profits around the globe. So every time you use our products, you're helping the billions of people in need gain access to these life-saving services.

Our impact

This video was produced for Who Gives A Crap by BBC StoryWorks Commercial Productions. Learn how your purchase supports communities like Antonate's.

Frequently Asked Questions

How are these different from the 100% bamboo rolls?

Our 100% recycled rolls are the eco-friendliest toilet paper we make. While our bamboo TP is a bit stronger, it also costs a bit more to make. If you’re not so sure about switching, remember we offer a 100% money back guarantee!

Wait, are you recycling used toilet paper?

We understand why you might think this, but the answer is no — we use post consumer waste paper! Ok, we hear it now too. We use recycled office paper, not used toilet paper, to make our TP. Get your head out of the sewer!

Where do you get your post consumer waste paper?

Our recycled materials are sourced locally to our production facilities from schools and office buildings. It consists primarily of old office supplies like letterheads, memos and maybe even a love letter or two. We take recycled paper waste and turn it into TP gold.

Why wrap the rolls individually?

Long story short, we have to wrap our rolls in something to keep them moisture-free and hygienic. We could wrap 6 rolls together (that’s the limit), but we’d need to use a much thicker paper. The net paper used (by weight) to wrap a 6 pack in heavy duty paper vs. six individual rolls in the thin tissue paper we use is effectively the same. It’s either this or plastic — and we hate plastic

Is this TP expensive?

When it comes to price, we think our rolls are a pretty sweet deal. Most TP brands measure by cost per roll (not per sheet), so they can make single-length rolls with fewer sheets. But because we make double-length rolls (at least 370 sheets), our toilet paper may seem a bit more expensive. In reality, we’re about on par (if not more affordable) than TP you’d find at a supermarket.