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Details
What we're about
Ready for a bummer? Every day, 1 million trees are cut down to make traditional toilet paper. That's why we make our rolls from recycled fibres or bamboo. But just because it's eco, doesn't mean it's crap. The stuff you buy should work well, look good and not destroy the planet. We've made it our business (literally) to create the softest, strongest, most delightful eco-friendly products at an affordable price. And not to toot our own horn, but we've done a really good job. Ok, toot toot.
How we got here
Actually, it started when we learned billions of people don't have access to clean water or a toilet. It's devastating, it's dangerous and we knew we had to do something about it. That's when we created our unique business model - 50% of profits donated to help the billions of people in need.
Crowdfunding for our first production run, our CEO Simon sat on a toilet for 50 hours until we successfully reached our $50,000 goal. Since then, we've made a whole lot of toilet paper, added new products to our line up, donated millions and grown our community of people passionate about making the world a better place. Awww…
Look mum, certifications!
Is it weird to talk about pudding and toilet paper on the same website? Maybe, but we like to test limits. Seriously! We like to push the boundaries of what a business can do to uncrap the world.
We're internationally recognised for reaching the highest standards of environmental and social impact.
We are proud to be FSC certified for our dedication to ensuring the proper management of our planet's forests.
By donating 50% of our profits, we're actively working towards our company mission – ensuring everyone has access to clean water and a toilet within our lifetime.
Photo by Splash (Makbib Tadesse)
If this about us has made you want to be one of us (not in a creepy way), check out our careers page for our current openings and help us uncrap the world.
