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This is why we do what we do.

We're determined to prove that toilet paper is about more than just wiping bums. We make all of our products with environmentally friendly materials, and we donate 50% of our profits to help build toilets for those in need.

Our Impact to Date:


Total amount we've donated to date to help fund hygiene and sanitation projects.

30,797 Trees Saved

The forests send you their thanks for using our forest friendly paper products.

74 Million Litres

Amount of water we've saved by making our products using eco-friendly materials.

5,922 Tonnes

Greenhouse gas emissions avoided by making our products with cleaner processes.

View the full impact update

Wait, Toilets?

We think toilets are pretty funny, but we started Who Gives A Crap when we learnt that 2.3 billion people (roughly 40% of the world’s population) don’t have access to a toilet. Unfortunately that’s not very funny. Poor sanitation causes diarrhoea related diseases that fill over half of sub-Saharan African hospital beds and kill 900 children under 5 every day. Luckily, toilets are proven to be a great solution—they provide dignity, health and an improved quality of life. And in case that wasn’t enough, it’s been shown that a dollar invested in sanitation yields $5.50 in increased economic prosperity. Toilets are magical!

Our Partners to the Rescue!

To do our part, we donate half of our profits to non-profit organisations working to improve access to hygiene, water and basic sanitation in developing countries. WaterAid is one such organisation and has deep experience and skill in implementing high impact sanitation projects throughout the developing world. We’ve done the maths and worked out that for every roll of toilet paper you buy, you’re helping to provide someone with access to a toilet for roughly one week. To date, we’ve donated $428,500, which is enough to help tens of thousands of people in need, and we’re just getting started!


Wondering what we do with the 50% of our profits we don’t donate? We’re buying an island! Just kidding. We believe the more our business grows, the more impact we can have. With that in mind, we’ve invested every cent back into building the company. We’ve launched new products, hired new team members, and more, all with the goal of growing our impact. In the future, we're hoping to share some of the profits with our awesome shareholders. Not only is it a nice way to say thanks, but super importantly, it proves our profit-for-purpose business model can work. The more investors see this, the more social enterprises can get off the ground. But for now, we’re re-investing every dollar we don’t donate, because for us, mogul-ing is an easy equation. The more the business grows, the more we can donate.

Did you know?

More people in the world have mobile phones than toilets. Think about that next time you’re texting on the loo!

Trees are for hugging.

Closer to home, we’ve also been amazed that toilet paper is still, largely, made with freshly-cut trees. We’re cutting down trees, wiping our bums and flushing them down the toilet, consuming loads of energy and water along the way. At Who Gives A Crap we only use forest friendly materials in all of our products, meaning we’ve already saved thousands of trees and thousands of tonnes of greenhouse gas emissions. After all, trees should be for hugging, not wiping!

We know you'll love our products, but if for any reason you don't, send them back for a full refund.